Managerial Economics-Perpustakaan.org
By:Nick Wilkinson
Published on 2022-01-13 by Cambridge University Press
Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course.
The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology.
Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy.
It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics.
Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations.
This book will be invaluable to business and economics students at both undergraduate and graduate levels.
This Book was ranked at 329 by Google Books for keyword financial,insurance.
Book ID of Managerial Economics's Books is w9tXEAAAQBAJ, Book which was written by "Nick Wilkinson" have ETAG "e0dmbCYwGH0"
Book which was published by Cambridge University Press since 2022-01-13 have ISBNs, ISBN 13 Code is 1108996426 and ISBN 10 Code is 9781108996426
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