Marketing Financial Services-Perpustakaan.org
By:Mike Wright
Published on 2010-02-17 by Routledge
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy.
New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
This Book was ranked at 267 by Google Books for keyword financial,insurance.
Book ID of Marketing Financial Services's Books is TgUsBgAAQBAJ, Book which was written by "Mike Wright" have ETAG "BTpQdT4Prkk"
Book which was published by Routledge since 2010-02-17 have ISBNs, ISBN 13 Code is 113638023X and ISBN 10 Code is 9781136380235
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Book which have "384 Pages" is Printed at BOOK under Category Business & Economics
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